Sky Betting & Gaming
Football Trading Engine
Next-generation football trading platform: serverless AWS architecture with in-house pricing models, risk management, and real-time in-play trading.
The Challenge
Sky Betting & Gaming, a leader in sports betting innovation, initiated an ambitious project to transform their football trading engine. They envisioned a next-generation platform incorporating sophisticated in-house pricing models, enhanced risk management capabilities, and expanded sports data feeds, all while delivering a more compelling customer experience across both pre-match and in-play events.
Trading Engine Transformation
The existing football trading platform needed rebuilding to support in-house pricing models, sophisticated risk management, and real-time in-play capabilities.
Performance Requirements
Sports betting demands low-latency, high-availability systems, particularly during live events where milliseconds matter and downtime costs revenue.
Customer Experience
Sky Bet needed to surface more betting opportunities to customers while making the experience more immersive and engaging across football markets.
Our Approach
We delivered a high-performance, low-latency solution deeply integrated with Sky Bet's technical estate. Our approach centred on a serverless architecture on AWS, complemented by React frontends and Kotlin-based backend services. Engineers were embedded within existing squads, with focused pop-up teams spun up for specific capabilities. This flexible model that maintained momentum while sharing knowledge and best practices.
Technical Solution
Serverless AWS
Native serverless architecture delivering low-latency, high-availability trading
React Frontend
Modern frontend delivering the rebuilt Football homepage and betting experience
Kotlin Services
Backend services powering pricing models, risk management, and data feeds
In-Play Trading
Real-time pre-match and in-play event handling with enhanced pricing
Risk Alerting
Sophisticated risk alerting system for unprecedented visibility and control
Shift-Left Testing
Automated deployment pipelines and shift-left testing ensuring quality at pace
The Impact
Multiple successful releases progressively enhanced the trading engine's capabilities, each bringing new features and performance improvements. Traders praised the platform's enhanced usability and automation features, enabling them to manage multiple events simultaneously with greater confidence.
The sophisticated risk alerting system provided unprecedented visibility and control over trading positions. Improved pricing models and innovative handling of both pre-match and in-play events significantly enhanced profitability. Most importantly, these technical improvements translated directly into a more immersive and engaging product for Sky Bet's customers.
Enablis have enabled us to rebuild the Sky Bet Football homepage to present more featured and popular betting opportunities. They have also contributed technical leadership and front-end expertise, bringing to life our vision and improving our customers' betting experience.
Sky Betting & Gaming
Long-Term Value
Trading Platform
Sky Bet now operates a next-generation football trading engine built for performance, profitability, and continued innovation.
- •Serverless AWS architecture delivering low-latency, high-availability trading
- •In-house pricing models and risk management providing competitive advantage
- •Real-time in-play trading capabilities across football markets
Engineering Culture
The embedded delivery model shared knowledge and practices that outlasted the engagement.
- •Shift-left testing and automated pipelines adopted across teams
- •AWS expertise and architectural best practices transferred to internal engineers
- •Pop-up team model proven for targeted capability delivery
Related Capabilities
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