Jugo
Greenfield Virtual Events Platform
From zero to launch: CTO-level strategy, rapid engineering delivery, and a permanent team built to last. Our Amplify model turning a pandemic opportunity into a product.
The Challenge
Jugo, part of the GDS Group, set out to revolutionise the virtual events landscape by creating a next-generation SaaS platform. Founded in 2022 and headquartered in Bristol with offices across North America and Europe, their mission was to transform online meetings into opportunities for innovation and collaboration in unique, immersive spaces. This ambitious greenfield project required building both an innovative product and a complete technology function from the ground up, rapidly developing a cutting-edge platform while establishing a permanent engineering capability for long-term growth.
Zero to One
No existing technology team, no platform, no infrastructure. Everything needed building from scratch: product, team, and technology culture.
Speed to Market
The virtual events market was moving fast. Jugo needed a proof of concept quickly to validate the opportunity and protect their first-mover advantage.
Sustainable Capability
Quick delivery wasn't enough. Jugo needed a permanent engineering function that could take ownership and continue building after Enablis stepped back.
Our Approach
We deployed our Amplify model, combining strategic consulting with talent acquisition to accelerate product development while building sustainable internal capabilities. A Principal Consultant provided CTO-level guidance shaping technology strategy and architecture, while an engineering squad built the initial product. In parallel, a comprehensive talent acquisition strategy assembled Jugo's permanent team through market analysis, salary benchmarking, targeted employer branding, and community engagement through events like Leeds Digital Festival.
Technical Solution
CTO-Level Strategy
Principal Consultant shaping technology strategy and architectural decisions
AWS Platform
Cloud-native architecture on AWS with modern tooling
Immersive Stack
Java, React, Kafka event streaming, 3D gaming technology for immersive virtual experiences
Rapid POC Delivery
High-calibre engineering squad building while permanent recruitment ran in parallel
Talent Acquisition
Market analysis, salary benchmarking, employer branding, technical screening
Knowledge Transfer
Structured handover maintaining development momentum through the transition
The Impact
The proof of concept successfully validated Jugo's innovative approach to virtual events, leading to accelerated product development and establishing robust technical foundations for scaling. A complete permanent engineering function was built from scratch, recruited, onboarded, and transitioned through structured knowledge transfer.
Our consulting teams maintained development momentum throughout the permanent team's formation, ensuring zero loss of velocity as new team members joined. Jugo launched with a technology strategy and architecture designed to scale, and internal capabilities built to sustain and extend the platform independently.
Enablis were instrumental in the build and launch of our platform. The team and engagement model were first class, bringing a wealth of expertise and working collaboratively with us to bring the product to life.
Jugo Leadership
Long-Term Value
Product Foundation
Jugo launched with robust technical foundations designed for growth and continued innovation.
- •Cloud-native AWS architecture with immersive 3D technology stack
- •Technology strategy and architecture established by CTO-level consultant
- •Technical foundations proven through successful POC and product launch
Team & Culture
Jugo now has a permanent, capable engineering function that owns the product end-to-end.
- •Complete engineering team recruited, onboarded, and transitioned
- •Employer brand established through community engagement and Leeds Digital Festival
- •Sustainable internal capabilities built to extend the platform independently
Related Capabilities
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